About Asher Private Capital
A more thoughtful approach to precious metals.
Asher Private Capital was founded by Gilberto Dena with a simple belief: buying precious metals shouldn't be complicated.
After seven years in financial services, Gilberto entered the precious metals industry in 2023. Working within the industry gave him a firsthand understanding of both the value of precious metals and some of the challenges surrounding the way they're sold.
He saw an opportunity to build something different—an experience centered around clarity, transparency, and trust.
WHY GOLD HAS ALWAYS
Meant Something More.
Gilberto's connection to gold began long before his career in precious metals.
While he was in college, his parents bought and sold scrap gold during a period of rising gold prices. One day, they came home with a kilo bar of gold and told him:
“This is how we're going to pay for your college tuition.”
That moment stayed with him.
It was one of the first times he understood that gold wasn't simply something with a price—it was a tangible way to preserve wealth and provide for the future.
That perspective continues to shape the way Asher approaches precious metals today.
Transparency, by design.
At Asher, we believe precious metals can be an important part of a diversified financial strategy, but they shouldn't be sold with unrealistic promises or unnecessary complexity.
You should know what you're buying, what you're paying, and what happens next—before you make a decision.
That's the standard behind Asher.
The goal isn't to convince someone that precious metals will make them rich. It's to help them understand whether owning them makes sense as part of what they've already built.
MEET GILBERTO
Based in Phoenix, Arizona, Gilberto is a University of Arizona graduate and husband. Outside of Asher, he enjoys endurance sports, weight training, sports cars, and spending time with family and his church community.
Ultimately, Asher is personal for him.
It's about helping people preserve something they've worked hard to build.
