Direct Purchase
Physical Ownership. On Your Terms.
For clients who want to own physical precious metals directly — outside of a retirement account — Asher provides a straightforward purchasing experience built around transparency, education and professional coordination.
Physical Ownership vs. Financial Exposure
What you’ll actually own — and why the difference matters.
Physical Direct Purchase
Direct ownership of the physical metal
Delivered directly to you
Tangible asset
No fund structure
Multiple storage options
Precious Metals ETFs
Shares in a financial product
Exposure through fund structure
Traded through financial markets
Subject to fund expenses
No direct personal possession
Pricing without the Guesswork
Precious metals pricing can be difficult to evaluate. Dealer premiums, market conditions, product availability and transaction size can all influence what you ultimately pay.
We believe you should understand the economics before you authorize a purchase.
Asher establishes retail pricing based on our applicable wholesale acquisition cost, current market conditions, product availability and transaction size.
Our standard pricing objective is to maintain premiums at or below 7% above our applicable wholesale acquisition cost.
Your exact purchase price is disclosed before you authorize the transaction. Any applicable Asher or third-party charges are also disclosed before you proceed.
From Decision to Delivery
Once you decide to move forward, we coordinate the transaction from purchase through delivery. You’ll know what you’re purchasing, what you’re paying and what to expect at each step.
-
Review available precious metals and products based on your preferences and purchase objectives.
-
We provide the product details, availability and exact purchase price for your review before you authorize the transaction.
-
Once you’re comfortable with the terms, you authorize the purchase and submit payment according to the agreed transaction terms.
-
Asher coordinates with our wholesale fulfillment partners to source and prepare your selected metals for shipment.
-
Your metals are shipped directly to you in accordance with the transaction and delivery terms.
A straightforward process. No unnecessary steps. No surprises.
Considering a Direct Purchase?
Begin with a conversation.
We'll walk through the available options, explain the purchasing process and answer your questions before you decide whether moving forward makes sense for you.