Direct Purchase

Physical Ownership. On Your Terms.

For clients who want to own physical precious metals directly — outside of a retirement account — Asher provides a straightforward purchasing experience built around transparency, education and professional coordination.

Physical Ownership vs. Financial Exposure

What you’ll actually own — and why the difference matters.

Physical Direct Purchase

  • Direct ownership of the physical metal

  • Delivered directly to you

  • Tangible asset

  • No fund structure

  • Multiple storage options

Precious Metals ETFs

  • Shares in a financial product

  • Exposure through fund structure

  • Traded through financial markets

  • Subject to fund expenses

  • No direct personal possession

Pricing without the Guesswork

Precious metals pricing can be difficult to evaluate. Dealer premiums, market conditions, product availability and transaction size can all influence what you ultimately pay.

We believe you should understand the economics before you authorize a purchase.

Asher establishes retail pricing based on our applicable wholesale acquisition cost, current market conditions, product availability and transaction size.

Our standard pricing objective is to maintain premiums at or below 6% above our applicable wholesale acquisition cost.

Your exact purchase price is disclosed before you authorize the transaction. Any applicable Asher or third-party charges are also disclosed before you proceed.