Privacy Policy
Effective Date: September 8, 2026
Asher Private Capital, a trade name of Dena Holdings LLC (“Asher Private Capital,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit asherprivatecapital.com (the “Website”), contact us, request information, or otherwise interact with our services.
By using the Website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information you voluntarily provide to us, including when you submit a contact form, request a consultation, communicate with us, or inquire about our services.
Depending on the nature of your interaction with us, this information may include:
Name
Email address
Telephone number
State or general location
Information you provide regarding your investment objectives or interests
Information regarding your interest in physical precious metals or precious metals IRAs
Other information you voluntarily provide in communications with us
Please do not submit sensitive financial information, account credentials, Social Security numbers, payment card information, or other highly sensitive information through a general Website contact form unless specifically requested through an appropriate secure process.
We may also automatically collect certain technical information when you visit the Website, such as:
IP address
Browser type and version
Device type
Operating system
Pages viewed
Referring website or webpage
Date and time of visits
General Website usage information
This information may be collected through cookies, analytics tools, or similar technologies.
2. How We Use Your Information
We may use information we collect to:
Respond to inquiries and requests
Schedule consultations or communications
Provide information about our services
Facilitate requested precious metals transactions or IRA-related inquiries
Communicate with you regarding services you have requested
Improve our Website, services, and user experience
Understand Website usage and performance
Maintain the security and integrity of our Website
Comply with applicable legal and regulatory requirements
Prevent fraud, misuse, or unauthorized activity
Establish, exercise, or defend legal claims when necessary
We will not use your personal information for purposes materially different from those described in this Privacy Policy without providing additional notice where required by applicable law.
3. How We Share Information
We do not sell your personal information.
We may share personal information with third parties when reasonably necessary to provide requested services or operate our business.
These parties may include:
Service providers that assist with Website hosting, technology, analytics, communications, scheduling, or other business functions
Precious metals dealers, custodians, depositories, or other service providers when necessary to facilitate a transaction or service you have requested
Professional advisors, such as attorneys, accountants, or compliance professionals
Government authorities, regulators, law enforcement, or other parties when required by law or legal process
Other parties when necessary to protect our rights, property, safety, or the security of our Website or users
We seek to limit disclosure of personal information to information reasonably necessary for the applicable purpose.
4. Contact and Consultation Requests
If you submit information through a contact or consultation form, we may use that information to contact you regarding your request.
By submitting a form, you authorize Asher Private Capital to contact you using the information you provide.
Your submission does not create an advisory, fiduciary, or other professional relationship with Asher Private Capital.
5. Cookies and Analytics
The Website may use cookies and similar technologies to improve functionality, understand Website traffic, and analyze how visitors interact with the Website.
Cookies may allow us or our service providers to recognize your browser or device and collect information about your Website activity.
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the Website.
If we use third-party analytics or advertising services, those providers may collect information about your interaction with the Website in accordance with their own privacy policies.
6. Third-Party Websites and Services
The Website may contain links to third-party websites or services, including scheduling platforms, custodians, dealers, depositories, or other service providers.
We are not responsible for the privacy practices, security, content, or policies of third-party websites.
We encourage you to review the privacy policy of any third-party website before providing personal information.
7. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmitting or storing information electronically is completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or through the Website.
8. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, comply with applicable legal and regulatory obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.
The specific retention period may vary depending on the nature of the information and the purpose for which it was collected.
9. Children's Privacy
The Website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.
10. Your Privacy Rights
Depending on where you reside and applicable law, you may have certain rights regarding your personal information, which may include the right to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Request information regarding how your personal information is collected or used
Opt out of certain forms of communications or processing where applicable
These rights are subject to applicable legal exceptions and limitations.
To make a privacy-related request, please contact us using the information provided below.
11. Marketing Communications
If you provide your contact information to us, we may contact you regarding your inquiry, requested services, or other information that may be relevant to your relationship with Asher Private Capital.
You may request that we stop sending non-essential marketing communications at any time by contacting us or, where applicable, using the unsubscribe mechanism provided in the communication.
We may continue to send transactional or service-related communications when necessary.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices, services, technology, or legal requirements.
When we make changes, we will update the “Effective Date” at the beginning of this Privacy Policy.
Your continued use of the Website after an updated Privacy Policy becomes effective constitutes your acknowledgment of the updated policy, to the extent permitted by applicable law.
13. Contact Us
If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us:
Asher Private Capital
Dena Holdings LLC d/b/a Asher Private Capital
Email: Gilberto@AsherPrivateCapital.com
Phone: (623) 225-4606
Website: asherprivatecapital.com
Important Disclosure
Asher Private Capital is a private capital firm providing access to physical precious metals and related wealth preservation services. We are not a registered investment advisor. Nothing on this Website constitutes investment, tax, or legal advice or a recommendation to buy or sell any asset. Precious metals involve risk of loss and may not be appropriate for all investors. Please consult qualified professional advisors regarding your individual circumstances.