Disclosures
Effective Date: September 8, 2026
Asher Private Capital, a trade name of Dena Holdings LLC (“Asher Private Capital,” “Asher,” “we,” “us,” or “our”), provides information and access to services relating to physical precious metals and precious metals retirement accounts.
The following disclosures are intended to provide transparency regarding our services, the risks associated with precious metals, and the relationships that may exist between Asher Private Capital and third-party service providers.
1. General Disclosure
The information presented on this Website is provided for general informational and educational purposes.
Nothing contained on this Website should be interpreted as personalized investment, financial, tax, or legal advice.
Information presented on the Website is not intended to be a substitute for professional advice based on your individual financial circumstances, objectives, risk tolerance, or needs.
You are responsible for determining whether a particular transaction or strategy is appropriate for you.
2. Precious Metals Are Not Risk-Free
Precious metals are subject to market risk and can fluctuate significantly in value.
The price of gold, silver, platinum, palladium, and other precious metals may be affected by numerous factors, including:
Supply and demand
Inflation and interest rates
Currency movements
Monetary policy
Economic conditions
Geopolitical events
Investor sentiment
Market liquidity
There is no guarantee that precious metals will increase in value or preserve purchasing power over any particular period.
You may receive less than the amount originally paid when selling precious metals.
3. Premiums, Spreads, and Transaction Costs
The market price of a precious metal and the price a customer pays for a physical product are not necessarily the same.
Physical precious metals may be sold at a premium above the applicable wholesale or market price. The difference between purchase and resale prices may also create a spread.
Additional costs may include shipping, insurance, storage, dealer fees, custodian fees, depository fees, or other transaction-related expenses depending on the structure of the transaction.
Before completing a transaction, customers should review the applicable pricing and fees and understand the total cost of the transaction.
Asher Private Capital seeks to provide transparent pricing and will communicate applicable premiums and costs before a transaction is authorized.
4. No Guarantee of Profit or Performance
Asher Private Capital does not guarantee that any precious metals purchase will result in a profit, preserve capital, outperform another asset, or achieve any particular financial objective.
Historical performance is not a guarantee of future results.
Any examples, illustrations, historical information, or hypothetical scenarios presented on the Website are provided for informational purposes only and should not be interpreted as a prediction or guarantee of future results.
5. Precious Metals IRAs
A precious metals IRA is a retirement account structure subject to applicable federal laws, regulations, and Internal Revenue Service requirements.
Not all precious metals or products are eligible for inclusion in an IRA, and eligibility requirements may apply to both the metals and the manner in which they are purchased, held, and stored.
Precious metals held within an IRA generally must be maintained by an appropriately qualified custodian and stored through an eligible depository arrangement rather than being personally held by the account owner.
Asher Private Capital does not act as an IRA custodian or depository unless expressly stated in a separate written agreement.
Customers should consult their IRA custodian and qualified tax or legal professionals regarding the tax consequences, eligibility requirements, contribution limits, distributions, rollovers, transfers, and other rules applicable to their retirement accounts.
6. IRA Transfers and Rollovers
Transferring or rolling over retirement assets can involve tax and regulatory considerations.
The appropriate method for moving retirement assets depends on the type of account, the transaction structure, and the individual's circumstances.
Asher Private Capital does not provide individualized tax or legal advice regarding whether a rollover or transfer is appropriate.
Customers should consult their existing retirement plan administrator, IRA custodian, tax professional, or legal advisor before initiating a rollover or transfer.
7. Third-Party Providers
Asher Private Capital may work with independent third-party service providers to facilitate services requested by customers.
These providers may include:
Precious metals dealers
IRA custodians
Depositories
Shipping and logistics providers
Payment processors
Technology providers
Other service providers involved in a requested transaction
These entities are independent businesses and may have their own agreements, fees, policies, procedures, and regulatory obligations.
Customers should review the applicable terms and disclosures provided by each third-party provider.
8. Asher Private Capital's Role
The specific role of Asher Private Capital may vary depending on the service and transaction structure.
Asher Private Capital may provide education, facilitate introductions, coordinate communications, assist with the transaction process, and provide access to third-party providers.
Unless expressly stated otherwise in a separate written agreement, Asher Private Capital does not:
Act as an IRA custodian
Hold or store customers' precious metals
Provide tax advice
Provide legal advice
Guarantee the performance of precious metals
Guarantee the performance of a third-party dealer, custodian, or depository
Nothing on this Website creates an advisory, fiduciary, or other professional relationship unless expressly established through a separate written agreement.
9. Conflicts and Compensation
Asher Private Capital may receive compensation in connection with certain services or transactions.
The nature and amount of any compensation may vary depending on the transaction structure and the parties involved.
Where applicable, material compensation arrangements will be disclosed to customers before completing a transaction.
Customers are encouraged to ask questions regarding pricing, premiums, fees, and compensation before proceeding with a transaction.
10. Market Prices and Availability
Precious metals markets operate continuously across global markets and prices may change rapidly.
Any market prices, product availability, premiums, or other pricing information presented on the Website may change without notice.
Website pricing should not be interpreted as a binding offer or guaranteed transaction price unless expressly confirmed in writing.
Product availability may also vary based on market conditions, inventory, supplier availability, and other factors.
11. Liquidity and Resale Considerations
Physical precious metals are not equivalent to cash and may not be immediately convertible to cash at the amount originally paid.
The amount received when selling precious metals may be affected by:
Current market prices
Dealer buyback prices
Product type
Market liquidity
Condition of the product
Applicable premiums or spreads
Transaction costs
Customers should consider their liquidity needs before purchasing physical precious metals.
12. Insurance, Shipping, and Storage
Physical precious metals may require shipping, insurance, and secure storage.
The party responsible for these services and the associated costs will depend on the transaction structure.
Customers should review applicable shipping, insurance, storage, and depository terms before completing a transaction.
Asher Private Capital does not guarantee the services, security, insurance coverage, or performance of an independent shipping provider, depository, or other third-party service provider.
13. Educational Content
Articles, guides, FAQs, illustrations, market commentary, and other educational materials provided through the Website are intended to help visitors better understand precious metals and related services.
Such materials are not individualized recommendations and should not be interpreted as personalized financial advice.
Information may become outdated as market conditions, regulations, products, and industry practices change.
14. Testimonials and Examples
Any testimonials, examples, hypothetical scenarios, or statements regarding potential outcomes are provided for illustrative or informational purposes.
Individual experiences and results vary.
A testimonial or example should not be interpreted as a representation or guarantee that another individual will achieve similar results.
15. Regulatory and Legal Considerations
Precious metals transactions and retirement accounts may be subject to federal and state laws, regulations, reporting requirements, and other legal obligations.
Asher Private Capital may request information or documentation necessary to satisfy applicable compliance, identity verification, anti-money-laundering, sanctions, or other legal requirements.
We reserve the right to decline or delay transactions when reasonably necessary to comply with applicable law or our compliance policies.
16. No Fiduciary Relationship
Unless expressly established through a separate written agreement, your use of this Website or communication with Asher Private Capital does not create a fiduciary, investment advisory, attorney-client, accountant-client, or other professional relationship.
17. No Guarantee of Third-Party Services
References to third-party companies, custodians, dealers, depositories, or other service providers do not constitute a guarantee or endorsement of their future performance.
Third-party providers operate independently from Asher Private Capital.
Customers should independently review the terms, fees, policies, financial condition, regulatory status, and services of any third-party provider before entering into an agreement with that provider.
18. Website Information
While Asher Private Capital makes reasonable efforts to provide accurate information, we do not guarantee that all information on the Website is complete, current, or error-free.
Information may change without notice.
Nothing on the Website should be relied upon as the sole basis for making a financial or investment decision.
19. Questions and Due Diligence
We encourage prospective customers to ask questions and conduct appropriate due diligence before entering into a transaction.
You should understand:
What you are purchasing
The total purchase price
Applicable premiums and fees
How and where the metals will be stored
How the metals may be sold or liquidated
The identity and role of each party involved
Any applicable IRA, tax, or regulatory requirements
Any risks associated with the transaction
If you do not understand a material term or risk, seek appropriate professional advice before proceeding.
20. Contact Us
If you have questions about these disclosures or our services, please contact:
Asher Private Capital
Dena Holdings LLC d/b/a Asher Private Capital
Email: Gilberto@AsherPrivateCapital.com
Phone: (623) 225-4606
Website: asherprivatecapital.com
Important: This disclosure is intended to provide general information about Asher Private Capital's services and is not a substitute for legal, tax, or investment advice. Applicable laws and regulations may vary depending on the circumstances of a particular transaction.