Terms & Conditions

Effective Date: September 8, 2026

These Terms & Conditions (“Terms”) govern your access to and use of the website asherprivatecapital.com (the “Website”), operated by Dena Holdings LLC d/b/a Asher Private Capital (“Asher Private Capital,” “Asher,” “we,” “us,” or “our”).

By accessing or using the Website, submitting an inquiry, requesting information, or otherwise interacting with the Website, you agree to be bound by these Terms. If you do not agree with these Terms, please do not use the Website.

1. About Asher Private Capital

Asher Private Capital provides information and access to services relating to physical precious metals and precious metals retirement accounts.

The Website is intended to provide general information about our services and to allow prospective clients and customers to contact us.

Asher Private Capital may work with independent third-party dealers, custodians, depositories, and other service providers in connection with services requested by a customer.

The specific parties involved in a transaction may vary depending on the service requested.

2. No Investment, Tax, or Legal Advice

Information provided through the Website is for general informational and educational purposes only.

Nothing contained on the Website constitutes:

  • Investment advice

  • Financial planning advice

  • Tax advice

  • Legal advice

  • An offer or solicitation to purchase any particular security or investment

  • A guarantee of investment performance

  • A recommendation that any particular transaction or strategy is appropriate for you

Precious metals can fluctuate in value and may lose value. Past performance of gold, silver, or any other asset is not indicative of future results.

You should consult your own qualified financial, tax, and legal professionals before making decisions regarding your financial circumstances, retirement accounts, or investments.

3. Precious Metals

Precious metals, including gold and silver, are subject to market fluctuations and other risks.

The value of precious metals may increase or decrease based on numerous factors, including market conditions, supply and demand, economic conditions, interest rates, currency movements, geopolitical events, and other factors.

There is no guarantee that the value of any precious metal will increase or that you will be able to sell a precious metal for a profit.

Purchasing physical precious metals involves costs that may include dealer premiums, market spreads, shipping, insurance, storage, and other transaction-related expenses.

You are responsible for understanding the costs and risks associated with a transaction before proceeding.

4. Pricing and Market Information

Any prices, premiums, market information, or other pricing information displayed on or communicated through the Website are subject to change.

Precious metals markets can move rapidly. Pricing may change between the time an inquiry is submitted and the time a transaction is actually executed.

Unless expressly stated otherwise in a written transaction agreement, information displayed on the Website does not constitute a binding offer to sell or purchase precious metals at a particular price.

A transaction becomes binding only after the applicable parties have confirmed the transaction and all required terms have been agreed upon.

5. Direct Precious Metals Purchases

If you elect to purchase physical precious metals through a transaction facilitated by Asher Private Capital, the applicable transaction will be subject to the terms, pricing, payment requirements, shipping arrangements, and other conditions provided to you at the time of purchase.

Depending on the transaction structure, payment may be made directly to an independent precious metals dealer or other transaction counterparty.

Asher Private Capital does not represent that every precious metals product, dealer, or transaction is appropriate for every individual.

You are responsible for reviewing and understanding the terms of a transaction before authorizing a purchase.

6. Precious Metals IRA Services

Asher Private Capital may assist prospective customers in understanding and navigating the process of purchasing precious metals for an eligible retirement account.

A precious metals IRA involves additional parties and requirements, which may include an IRA custodian, precious metals dealer, and approved depository.

Asher Private Capital does not act as your IRA custodian unless expressly stated in a separate written agreement.

Asher Private Capital does not provide tax or legal advice regarding the establishment, funding, transfer, rollover, or maintenance of an IRA.

IRA rules and tax consequences depend on individual circumstances and applicable law. You should consult a qualified tax or legal professional regarding your specific situation.

7. Third-Party Service Providers

Asher Private Capital may introduce, refer, coordinate, or otherwise work with third-party service providers, including precious metals dealers, IRA custodians, depositories, payment processors, technology providers, and other businesses.

Third-party providers are independent entities and are not necessarily owned or controlled by Asher Private Capital.

Your relationship with a third-party provider may be governed by separate agreements and terms established by that provider.

Asher Private Capital is not responsible for the independent policies, practices, representations, products, services, or performance of third-party providers.

8. Transaction Approval and Customer Information

We reserve the right to decline, delay, or terminate an inquiry or transaction when reasonably necessary to comply with applicable laws, regulations, internal policies, identity-verification requirements, anti-money-laundering requirements, sanctions requirements, or other compliance obligations.

You agree to provide accurate and complete information when requested.

Providing false, misleading, incomplete, or fraudulent information may result in termination of your inquiry or transaction.

9. Electronic Communications

When you submit a form, contact us, or otherwise communicate with Asher Private Capital electronically, you consent to receiving electronic communications related to your inquiry or requested services.

Electronic communications may include emails, telephone calls, text messages, appointment confirmations, transaction-related communications, and other communications reasonably related to your request.

You may opt out of non-essential marketing communications at any time.

Opting out of marketing communications does not prevent us from sending communications necessary to complete a transaction, respond to an inquiry, or comply with legal or contractual obligations.

10. Website Use

You agree to use the Website only for lawful purposes.

You may not:

  • Use the Website for fraudulent or unlawful purposes

  • Attempt to gain unauthorized access to the Website or its systems

  • Interfere with the Website's operation or security

  • Introduce malicious software or code

  • Scrape, copy, reproduce, or systematically collect Website content without authorization

  • Misrepresent your identity or affiliation

  • Use Website content to create a competing service without our permission

We reserve the right to restrict or terminate access to the Website if we believe these Terms have been violated.

11. Intellectual Property

Unless otherwise indicated, the content of the Website, including text, graphics, logos, illustrations, photographs, designs, branding, and other materials, is owned by or licensed to Asher Private Capital and is protected by applicable intellectual property laws.

You may view and use the Website for personal, non-commercial purposes.

You may not reproduce, modify, distribute, publish, sell, or commercially exploit Website content without our prior written permission.

12. Accuracy of Information

We make reasonable efforts to provide accurate and current information on the Website.

However, we do not guarantee that all information is complete, accurate, current, or free from errors.

Market data, precious metals prices, product information, and other information may change without notice.

We reserve the right to correct errors or update information at any time.

13. Website Availability

We do not guarantee that the Website will always be available, uninterrupted, secure, or free from errors.

We may modify, suspend, or discontinue any portion of the Website at any time without notice.

14. Limitation of Liability

To the maximum extent permitted by applicable law, Asher Private Capital, Dena Holdings LLC, and their respective owners, officers, employees, contractors, and agents will not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages arising from or related to your use of the Website or reliance on information provided through the Website.

This includes, without limitation, losses resulting from market fluctuations, investment decisions, precious metals transactions, retirement account decisions, third-party services, Website interruptions, technical issues, or unauthorized access.

Nothing in these Terms is intended to exclude liability that cannot legally be excluded under applicable law.

15. Indemnification

To the maximum extent permitted by applicable law, you agree to indemnify and hold harmless Asher Private Capital, Dena Holdings LLC, and their respective owners, officers, employees, contractors, and agents from claims, liabilities, damages, losses, costs, and expenses arising out of:

  • Your use or misuse of the Website

  • Your violation of these Terms

  • Your violation of applicable laws or regulations

  • Information you provide that is inaccurate, misleading, or fraudulent

  • Your transactions or relationships with third-party service providers

16. Privacy

Your use of the Website is also subject to our Privacy Policy, which explains how we collect, use, and protect personal information.

The Privacy Policy is incorporated into these Terms by reference.

17. Changes to These Terms

We may update these Terms from time to time to reflect changes to our business, services, Website, or applicable legal requirements.

When we make changes, we will update the Effective Date at the beginning of these Terms.

Your continued use of the Website following the posting of updated Terms constitutes acceptance of the revised Terms, to the extent permitted by applicable law.

18. Governing Law

These Terms will be governed by and interpreted in accordance with the laws of the State of Arizona, without regard to its conflict-of-law principles, except to the extent applicable law requires otherwise.

19. Severability

If any provision of these Terms is determined to be invalid, unlawful, or unenforceable, that provision will be enforced to the maximum extent permitted by law, and the remaining provisions will remain in full force and effect.

20. Entire Agreement

These Terms, together with the Privacy Policy and any other written agreements expressly incorporated by reference, constitute the agreement between you and Asher Private Capital regarding your use of the Website.

These Terms do not replace or modify any separate written agreement governing a specific transaction or service.

21. Contact Us

If you have questions regarding these Terms, please contact:

Asher Private Capital
Dena Holdings LLC d/b/a Asher Private Capital
Email: Gilberto@AsherPrivateCapital.com
Phone: (623) 225-4606
Website: asherprivatecapital.com